Ford’s PH vehicle sales hit record in April

By Amy R. Remo

Philippine Daily Inquirer

12:20 am | Thursday, May 8th, 2014

Ford Group Philippines posted record high monthly vehicle sales of 1,764 units in April, reflecting a 60 percent increase compared to the number of units sold in the same month last year.

This brought Ford Philippines’ sales to 5,456 units during the first four months of 2014.

In a statement, Ford Philippines managing director Kay Hart noted that the company’s all-time monthly record sales performances are being driven by the “terrific customer response” to its segment-leading Ford vehicles, which now included the all-new EcoSport.

“The product-led transformation of our business continues to build momentum with each new global Ford vehicle that we introduce,” Hart added.

According to Ford Philippines, the record high sales in April was led by the strong demand for the Ranger, Everest and Fiesta nameplate. This sales momentum was further boosted with the launching of the all-new EcoSport earlier this year. In its first month of availability, the EcoSport hit record sales of 694 units.

“The extraordinary response to the EcoSport confirms that consumers truly appreciate what this all-new compact SUV delivers,” Hart explained.

The Ford Ranger also continued its market appeal with April sales increasing 16 percent year-on-year to 480 units. The Ranger’s 2014 sales have now jumped 85 percent to 2,100 units.

Ford’s Everest family SUV saw its April sales rising by 117 percent to 319 units. Year-to-date sales of the Everest have increased by more than 24 percent to 1,067 units.

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Tags: automotive industry , Business , Ford Philippines , sales

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