Sunday, March 1, 2015

PLDT, Smart bolster Disney partnership


MANILA, Philippines–Philippine Long Distance Telephone Co. and subsidiary Smart Communications Inc. have broadened a partnership with The Walt Disney Co. Southeast Asia, through its digital entertainment arm Disney Interactive, a statement over the weekend showed.


After initially providing access to Disney’s popular online games and e-books to Smart, the Disney Interactive portfolio will now be offered at home through PLDT’s home digital services unit PLDT HOME, PLDT said.


This latest offering allows PLDT HOME subscribers to access over 300 online games through the Disney Portal.


In addition, PLDT HOME Telpad subscribers will be able to download hundreds of Disney games and e-books by just clicking the Disney widget on their Telpads.


“These new services form part of the growing Disney portfolio being offered by the PLDT Group across multiple touch points, enabling avid fans to experience the multiscreen Disney magic on their smartphones, tablets, laptops and computers,” PLDT and Smart president and CEO Napoleon Nazareno said.


The PLDT Group was the first Philippine telco to enter into a content partnership with Disney that allowed its various units such as PLDT HOME and Smart to deliver Disney content to their subscribers.


“We started our transformation as a multimedia company several years ago, enabling PLDT today to provide customers the most comprehensive multiscreen experience to users nationwide,” said Nazareno.


Under the new offer, PLDT HOME subscribers can purchase limited edition Telpad skins featuring the most popular Disney characters such as Mickey Mouse, Cinderella and the Avengers.


Additionally, PLDT HOME Telpad subscribers will be able to access hundreds of e-books plus PLDT HOME DSL speed boost when they subscribe to the Disney package.


Smart subscribers, meanwhile, can download Disney’s mobile games for Android and Java phones through the GameX portal.


These include titles such as Marvel Avengers Alliance, Frozen Free Fall and Big Hero 6 Bot Fight.


Users can purchase the games using their prepaid credits or charge them on top of their postpaid bills.



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