Danish furniture icon brand opens first store in PH

IMPRESSIVE showroom of Republic of Fritz Hansen in Studio Di mensione

With several international furniture shops opening in the country, there are now more design options to choose from when furnishing a home or residential property. Without having to travel abroad, the homeowner could view the furniture pieces and even choose fabrics and wood finishes to suit their home perfectly.

Studio Dimensione is the furniture shop under the Bench Corp. that brings world-renowned furnishing brands into the local retail market. The newest edition is Republic of Fritz Hansen, the Danish furniture icon brand.

The Republic of Fritz Hansen (www.fritzhansen.com or contact no. 7363728) opened its first store in the Philippines just last week at Studio Dimensione, G/F One Parkade 28th Street corner 7th Avenue, BGC. The first-ever flagship store offers luxury pieces, both classics and newer designs, from this iconic Danish brand. Partnering with Studio Dimensione, the company showcases the cutting-edge, contemporary-style and high-quality craftsmanship that has dominated the Danish design scene for decades.

CONTEMPORARY furniture of Fritz Hansen

For the launch, Dario Reicherl, VP for Asia Pacific, flew in as the Fritz Hansen representative. He spoke about interesting facts about the brand and its iconic products. It was a showcase of the craftsmanship and design philosophy behind the brand.

Renowned architects, designers, furniture aficionados and members of the press witnessed the event as host Daphne Oseña-Paez presented the iconic designs like Arne Jacobsen’s Egg Chair, Swan Chair and Drop Chair. At the end of the successful opening, Studio Dimensione gave away a Drop chair—one of the lost icons now being reproduced again.

Last year, Fritz Hansen launched a new dining table designed by the acclaimed Spanish designer Jaime Hayon. In addition, the iconic Drop chair by Arne Jacobsen was relaunched. This original design was made for the SAS Royal Hotel in Copenhagen in 1958.

More than any other designer, Arne Jacobsen pioneered the concept of Nordic simplicity. And his stackable Series 7 chair earned the team a prominent place in design history. In 2015, the Series 7 chair celebrates its sixtieth anniversary. To mark the occasion, Fritz Hansen is making two special editions of the chair only available this year. The masculine edition is a dark blue lacquer shell and powder-coated burnished legs. The feminine edition is dressed in pale pink lacquer with 24-carat gold-plated legs. Strong together or apart, the chairs highlight and complement each other’s significance.

The Series 7 chair is by far the most sold chair in the history of Fritz Hansen and perhaps also in furniture history. The pressure molded veneer chair is a further development of the classic Ant chair. The four-legged stackable chair represents the culmination of the lamination technique. The visionary Arne Jacobsen exploited the possibilities of lamination to perfection resulting in a durable chair with a perfect shape—that still is as current as ever. In the process of producing the Series 7 chair, everything is carefully scrutinized, with as many as 22 hands checking the quality of our chairs before they leave our factory. Including the highly trained expert who hand picks the veneer from the batch, the specialist chooses which piece will form a coherent sheet of veneer—or not. The result is incomparable perfection seen in the natural flow in the grains of the wood. It’s all about expertise, an uncompromising commitment to quality and a passion for the materials that make each piece so unique.

Today, Fritz Hansen is continually focusing on its overseas markets and growing activities in key Western European markets according to Jacob Holm, CEO of Fritz Hansen. With the growing interest in design, quality, craftsmanship and durability, consumers will pay for products that not only meet a functional need but also add real value to the home or office.

Visit the Republic of Fritz Hansen showroom at Studio Dimensione and experience Danish design at its finest.

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